Innovative New Launches from Tom's of Maine


Just in time for National Dentist’s Day, Tom’s of Maine, a top natural toothpaste and mouthwash brand, has launched two new oral care innovations. The brand will be adding Activated Charcoal Toothpaste, a gentle and effective natural whitening toothpaste, as well as Sea Salt Anticavity Toothpaste and Mouthwash—a duo with a unique salty and sweet flavor. If you love Tom’s of Maine or have been considering trying out a natural toothpaste, here is what you need to know about the new products:

Activated Charcoal Toothpaste: Gentle and Effective Whitening


The Product: Activated Charcoal Toothpaste from Tom's of Maine is a gentle charcoal toothpaste that offers an enamel-safe formula mild enough for everyday use. It gently whitens teeth by removing surface stains and freshens breath. The new toothpaste is made with sustainably sourced, plant-based charcoal, and each toothpaste tube is fully recyclable through the Tom's of Maine collection program in partnership with TerraCycle.

Why you’ll love it: "Our extensive product research has shown that our formula is less abrasive than other natural charcoal toothpastes on the market, providing an effective yet gentle whitening option," says Lindsey Seavey, Oral Care Brand Manager at Tom's of Maine.

Flavor: Natural peppermint.

Flouride status? Unlike most natural charcoal toothpastes, Tom's of Maine's Activated Charcoal Toothpaste ($5.99) comes in both fluoride- and fluoride-free variants. It does not contain SLS, artificial flavors, sweeteners, colors, or preservatives.

Price: $5.99

Sea Salt Anticavity Toothpaste and Mouthwash: The Perfect Blend of Salty and Sweet


The Products:

  • Tom's of Maine's Natural Sea Salt Anticavity Toothpaste gently scrubs away surface stains, fights cavities, and helps replenish natural minerals to strengthen enamel.

  • Completing this flavorful regimen, Tom's of Maine's Natural Sea Salt Mouthwash cleanses the whole mouth, fights bad breath germs, and is alcohol-free.

Why you’ll love it: "Our new Sea Salt regimen is a unique oral care experience that is both great-tasting and effective without artificial flavors, sweeteners, dyes, or preservatives," Seavey shares. "Sea salt has long been used as a seasoning in cooking, and in beauty for its exfoliation benefits—this versatile ingredient, when combined with natural peppermint flavor, is equally at home in our toothpaste and mouthwash formulas that fight bad breath germs and freshen breath."

Flavor: Made with purified sea salt, the refreshing formulas carefully balance the naturally salty taste of the sea with the invigorating sweetness of peppermint for a refreshing experience that leaves your mouth feeling fresh and clean.

Alcohol status? Tom's of Maine's Natural Sea Salt Mouthwash is alcohol-free.


  • Tom's of Maine's Natural Sea Salt Anticavity Toothpaste $5.99

  • Tom's of Maine's Natural Sea Salt Mouthwash $5.49

Tom's of Maine has spent nearly 50 years developing natural oral care products with a commitment to making safe and effective offerings that harness the best of nature, in addition to giving 10% of profits back to help people and the planet. Learn more about Tom's of Maine at

[Images courtesy of Tom’s of Maine]

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy