What to Expect During a Spa Visit in the Era of COVID-19

Photo by Camille Brodard on Unsplash

In some places, spas and salons are reopening or have already welcomed back visitors. In other areas (like California currently), personal care services are closing back up as cities return to lockdown. Who doesn't miss the time before the pandemic when you could go relax at a spa, and de-stress with a massage or facial without thinking about anything related to a pandemic? Ah, the good old days! 

As the county yo-yos in and out of lockdowns, and you start to think about whether you are ready for a spa service, you may be wondering what safety precautions spas should be taking and what a visit will be like. After all, who couldn't use an anxiety-reducing massage right now? Jessica Timberlake, Global Public Relations Manager of Eminence Organic Skin Care, answers everything you wanted to know about what the spa experience will be like after lockdown.

Jessica Timberlake, Global Public Relations Manager of Eminence Organic Skin Care.

How has the shutdown impacted the spa industry? 

The spa industry has been dramatically impacted by the pandemic; 99% of spas were closed for quite some time. Not surprisingly, 93% of spas are reporting a “significant” or “detrimental” impact on their business. In the wake of the COVID-19 pandemic, the International Spa Association (ISPA) partnered with PricewaterhouseCoopers to monitor consumer insights, as well as conduct their own surveys of spa operators and spa brands to understand the measurable impacts on the spa Industry. Using the data gained from this invaluable research, the industry is redefining what a safe spa experience looks like for consumers.   

What adaptations are spas making to ensure client safety and comfort when reopening? 

Spas are making strategic plans to open safely.  Spa directors and owners are considering the layout of their facility and the services they offer. Personal protective equipment (PPE) will be part of the spa staff uniform and, in many spas, also available to guests. According an ISPA study, 60% of spas are offering gloves to staff and guests, and 67% are offering masks and temperature checks. The facilities, reception areas, locker rooms, and lounge areas are reducing occupancy and have been reorganized to accommodate social distancing protocols. Detailed sanitization protocols have been implemented between treatments and scheduling has added 20 to 30 minutes between each guest to allow for this. Saunas, steam rooms, and whirlpools will likely remain closed until further notice.   

How will the client experience look different compared to pre-shutdown from arrival to departure? 

The guest experience will still focus on the essence of a spa and will adjust to keep everyone safe. Now, more than ever, people are seeking wellness and self care—and spas provide just that, with a great responsibility to adhere to safe protocols. Some changes may include waiting outside of the spa prior to the appointment (instead of a waiting lounge),  limited use of the locker area, relaxed/flexible cancellation policies, and signing a health commitment waiver at check-in. In addition, reception staff and treatment providers may wear masks, gloves, and face shields in some cases.    

Have sanitation guidelines changed? How will they be monitored? 

Sanitation guidelines have changed—state by state, and county by county in some. Spas are also taking care to conduct their own internal monitoring, and in some cases, secret shoppers are deployed to ensure the sanitation guidelines are being followed.    

Should guests expect to pay more for their spa treatments? 

Given the impact of COVID- 19 on the industry, spas and salons may have a COVID fee. In general, this fee is nominal and is merely designed to cover the increased cost of additional sanitation supplies and PPE.  

Any advice for clients returning? 

Look for ‘smiling eyes’ to greet you at the spa. Throughout your spa visit, communicate your needs and ask questions to ensure you are comfortable every step of the way. Your spa experience is all about you. The spa staff, estheticians, and massage therapists all want to make you happy. 

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy