We Joined Shiseido to Celebrate the Launch of ControlledChaos MascaraInk
The event started out with a Shibori Dye demonstration by Lisa Silvera, while guests enjoyed Montechiarra Prosecco and the Hollywood Walk of Fame view. After the demonstration, guests entered the stunning dining room that was the inspired by Ginza’s iconic crossing, known for its rush of people, sound, and light. We learned that the new launch was ControlledChaos MascaraInk, a featherweight mascara that comes in bold, full-coverage colors.
Shiseido Makeup Global Color Artist Patrick Ta presented opening remarks as guests dined on traditional Japanese Bento boxes. Guests included actresses Rowan Blanchard, Cara Santana, and Yi Zhou, The Bachelor’s Becca Tilley (@beccatilley), beauty expert Deepica Mutyala (@deepica), entrepreneur Rachel McCord (@iamrachelmccord), beauty and fashion blogger Sona Gasparian (@sonagasparian), and many more.
Ginza crossing inspired the bold, full-coverage colors and shade names for the new mascara. Besides black, the mascara comes in three additional vibrant, high-pigment colors that make lashes pop. The colors include Black Pulse, Sapphire Spark, Violet Vibe, and Emerald Energy. The formula is designed to increase lash volume by 250% and length by 47% after just one coat.
“Worn alone or layered over black, these rich, saturated colors really pop at night,” says James Boehmer, Global Director of Artistry for Shiseido Makeup.
J-Beauty Tip: After curling lashes with Shiseido’s iconic Lash Curler, position the flat side of the brush at the base of lashes and zig-zag it back and forth for dramatic definition. Use the curved, hourglass side of the brush to coat lashes from root to tip. Boehmer suggests using ControlledChaos MascaraInk as an “accessory” to your everyday makeup routine. Create a single-statement eye by wrapping lashes with a coat of unexpected color on top and bottom. For a subtler look, layer the Sapphire Spark, Violet Vibe, or Emerald Energy over Black Pulse to add “interest and dimension.” For a brightening effect, apply Sapphire Spark to instantly illuminate eyes.
Here’s what you need to know about Shiseido ControlledChaos MascaraInk:
Inspiration: The rush of people, sound, and light at Ginza Crossing after dark.
Why You’ll Love It: This mascara is a great way to add a pop of color to the lashes while increasing lash volume and length. Its formula is designed to be smudge, clump and flake-resistent for 24 hours.
Colors Available: Black Pulse, Sapphire Spark, Violet Vibe, and Emerald Energy
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy