Fred Segal Launches #DaytimeNightclubChallenge to Support Feeding America's COVID-19 Response Fund

These days we’re spending more of our time wearing sweats and PJs, but now there’s a new reason to get dressed up without leaving the house! On March 30, Fred Segal launched the #DaytimeNightclubChallenge on Instagram, which is asking people to dress up as if they’re going out and take a picture of themselves wearing their outfit at home.

For each Instagram post that uses the mentioned hashtag, Fred Segal will donate $1 to Feeding America (the nation’s largest domestic hunger-relief organization) and their COVID-19 Response Fund so they can continue to help 200 food banks across the country during this time of uncertainty. Fred Segal will donate up to $25,000 or through April 12, 2020—whichever comes first. See you at the Daytime Nightclub! 

How to Participate:

• Dress up as if you’re going out (this is a challenge, so go BIG!) 

• Take a photo of yourself wearing your outfit at home, in your home office, on a Zoom call, drinking coffee, walking your dog or doing whatever fits you and your personality

• Post the photo on your Instagram account, use the hashtag #DaytimeNightclub, and tag 3-5 friends or other accounts and challenge them to do the same

• Be sure to tag @FredSegal and @FeedingAmerica in the caption and the photo

For more information, click here. Follow Fred Segal on Instagram: @fredsegal

[Image courtesy of Fred Segal]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk