Drew Barrymore Launches FLOWER Hair Tools
As a lifelong Drew Barrymore fan (Ever After, Never Been Kissed, Charlie’s Angels…I could go on), I’ve loved her evolution throughout the years—from the playful bobs of the ‘90s to the tousled boho waves she’s sported on and off since the early 2000s. If there’s one thing the award-winning actress doesn’t do when it comes to beauty and style, it’s follow the rules. And that’s why we love Barrymore, because she encourages individuality and self-expression.
Recently, she expanded her FLOWER Beauty empire with the launch of FLOWER Hair Tools—a gorgeous line of hairstyling tools that reflects Barrymore’s fun and colorful style. From dryers to styling irons and more, each product was thoughtfully curated and developed by Barrymore and her team, and each design incorporates a vibrant pop of color, both on the tool and its corresponding powder cord. What’s more, each tool was designed to help you celebrate what makes you uniquely you—whenever and however you want.
The line of gorgeous, artful hair tools encompasses six unique models that incorporate vibrant pops of color on the tools and corresponding power cords.
“From the outset, I knew we wanted to create a collection of high-quality hair tools that were not only functional, but bold and beautiful, as I want all of our FLOWER products to be,” says Barrymore. These are hair tools you will use every day and be proud to have laying on your bathroom counter. We also put in extra thought to ensure all the tools were multi-functional and versatile to give users many options when styling their hair.”
Each tool has been carefully designed to make hairstyling easier with innovative engineering techniques that offer great quality at an affordable price. The FLOWER Hair tools collection includes:
Titanium Rotating Styling Iron ($69.88) The rounded design of the revolving barrel straightens better than any flat iron. The ionic bristles and tourmaline ceramic plate polish hair to reduce frizz and deliver unbelievable shine. This glorious, rotating iron can add bombshell curls or beachy waves with a flick of the wrist.
Ionic Volumizing Styler ($39.88) With two heat settings up to 400˚ F, this styler is perfect for adding limitless body to your hair while also helping you style luscious waves and/or curls.
Ceramic Styling Iron ($69.88) With its beveled edges and rounded shape, this styling iron will help you create smooth, straight hairstyles without any snagging or creasing.
Ceramic Straightening Brush ($39.88) This straightening brush will give you smooth, straight hair in less time with its 4 heat settings that provide consistent, even temperature. Instant heat recovery also provides better results with fewer passes and faster styling.
Ionic Travel Dryer ($29.88) This compact and lightweight, powerful hair dryer with dual voltage capabilities make it the perfect addition to your carry-on, gym bag, or hotel or dorm room.
Ionic Pro Dryer ($79.88) This ultra-lightweight, advanced hair dryer will have your hair drying in half the usual time. The Ionic boost feature will dry the water from the surface but not remove the moisture within your hair.
FLOWER Beauty Ceramic Straightening Brush ($59.88) give you smooth, straight hair in less time with its four heat settings that provide consistent, even temperature.
FLOWER Hair tools are available for purchase exclusively at Walmart. For more information, visit flowerbydrew.com and follow on Instagram: @flowerbydrew
[Images courtesy of FLOWER Beauty]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk