Beauty Boss: Pooja Johari, Founder of 7e Wellness
Pooja Johari.
Our latest Beauty Boss is Pooja Johari, Founder of 7e Wellness—a line of smart microcurrent devices that provide non-invasive and personalized skincare solutions for home use, for beauty professionals, and for beauty school educators. The brand’s unique holistic approach to wellness is centered around several elements that help women enhance their internal and external beauty.
Their devices feature True-Microcurrent(™) technology, which is a low level of electrical current that mirrors the body's own natural current. It works by strengthening and evening out facial muscles and connective tissues to minimize wrinkles, and it also stimulates muscles, cell growth, and collagen production in the skin’s dermis layer, which plumps and lifts skin.
7e Wellness offers several different types of home care microcurrent devices and sets, in addition to masks, accessories, conductive gels, and more. We chatted with Johari who shared the inspiration behind the brand, secrets for success, beauty tips, and much more.
When was 7e Wellness founded and what does the name mean?
7e Wellness offers non-invasive technology for Mind, Body and Skin wellness empowering women to feel good and confident. The company was founded in 2012.
7e Wellness refers to our unique holistic approach to wellness that is centered around seven elements that, when combined, help women naturally enhance their beauty internally and externally. The seven elements are Balance, Energize, Mindful, Grounded, Stress-Free, Detox, and Stimulating. MyoLift is a brand of non-invasive facial toning devices. The word means My-Own-Lift.
What inspired the creation of the brand?
After graduating with a Master’s in Biomedical Engineering from USC, I realized that there was a big gap in the skin industry when it came to non-invasive options. Being a skin enthusiast and believer in aging naturally, I started 7e Wellness to empower women with non-invasive tools as a way to combat the aging process.
7e Wellness’ MyoLift QT ($329) is a facial toning device that contours and lifts skin while improving texture and deminishing acne.
Does 7e Wellness have a hero product?
Myolift QT is our hero product. Although we recently launched this device and have barely touched upon the various potential it can bring to our community, it still highlights the type of support, personalized coach, and much more that we are providing to our users. It not only delivers results but also makes DIY facials easy and fun. This device is going to define the future of the skincare industry.
What are your favorite products from the brand?
I love each and every Myolift device with its accessory because it serves the purpose of different communities that are part of 7e Family. At home users have three devices to choose from: Myolift QT, Myolift Mini, and Myolift Triwave. While professionals choose between Myolift MD, Myolift 600, and Myolift Triwave, I personally have loved Myolift MD which is our Master Device. It has all the bells and whistles to satisfy high end customers while bringing results to difficult skin conditions.
Myolift MD is a frequency-specific true microcurrent device that targets different parts of the skin and muscle tissue, delivering immediate and cumulative results. Many of our celebrity estheticians and high-end spas use it for an aggressive facial before an event or cumulative treatment on their loyal clientele. Best part is that Myolift MD in-spa treatment can be paired with Myolift QT as an at-home skincare regimen in between the sessions to keep up the boosted ATP.
Where are your products sold?
On our website, Amazon, SalonCentric, and Verishop.
Future plans for the brand?
7e Wellness is adopting AI technology to hyper-personalize the skincare treatments for our users. Our APP will also provide a platform for our professionals and at-home users to connect with each other to consult or offer in-spa treatments. Eventually our customers will get a personalized shopping experience and share their great experience and results on social media.
The MyoLift QT is ideal for those who want a spa treatment and results at home or on the go.
Who inspires you?
Oprah Winfrey for her spiritual curiosity and presence
Eckhart Tolle for his power of now
Priyanka Chopra for being a powerful woman marking her presence in a tough industry
My parents for aging gracefully
Secret to success?
In my opinion, the secret of success lies in having a balance where you believe in yourself, you persevere, discipline yourself and work hard, but then you also trust that universe will provide you with the right direction and whatever happens will be accepted positively.
Beauty secrets?
Adapt to natural, holistic and non-invasive ways of enhancing your beauty. It takes time and needs consistency, but it brings long-lasting results that helps in improving skin health and aging gracefully. This includes:
Exfoliate once a week
Hydrate and apply SPF daily
Wash your face morning and night
Keep up your hydration (internal and external)
Lastly, keep up your microcurrent treatments. Just like going to the gym, microcurrent will
boost energy, build collagen and elastic, lift and tone, improve skin health, and push
products deeper
Wellness tips?
Listen to your body. Keep your balance. If you eat unhealthily, balance it with extra exercise. Drink lots of water, get power naps, and sleep well.
Favorite way to relax?
I take power naps two to three times a week and sometimes it's assisted with acupuncture. I also regularly do deep breathing practice (Pranayama), yoga, and meditation that help clear my mind and deeply relax my being.
For more information, visit 7e Wellness’ website and follow on Instagram: @7emyolift
[Images courtesy of 7e Wellness]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk