A Look at Àuda.B’s California Love and Runway Nail Polish Collections
Celebrating the Àuda.B California Love Collection.
After noticing the lack of inclusivity within the nail polish industry, Àuda.B founder Samara Walker sought to create an environmental and health-conscious nail polish brand suited for all skin tones.
“Through product curation, branding, and marketing, I knew that I wanted to build an inclusive brand that kept women of color top of mind,” Walker says. “Àuda.B holds special importance to me because I have the ability to create a company that is inclusive across the board from products to employees.”
Àuda.B, which is tailored for salons, spas and exclusive retailers, hopes to bring a luxury experience to customers looking for a healthier alternative to gel nail polishes. The nail polishes are vegan, gluten-free, 10-free, and PETA-certified.
“I want consumers to understand the health benefits and why your health is important,” Walker says. “Too often women risk their health for beauty and with Àuda.B you don't have to sacrifice your health for beauty!”
A look at the California Love Collection.
The California Love Summer Collection includes eight bold colors that are the perfect summer accessory. From bright greens like “Bold & Bad” and “Beach Babe” to the perfect shades of pink like “West Coasting Love” and “Summer Mornings on the Beach,” you’ll be sure to find the best summer color for you.
“Pink Bundle” from the Summer Love Collection.
“The names are reflective of moments in which are depicted by the inspired collection,” Walker said. “I spend a lot of time in California and I love it there, so I wanted our summer collection to be influenced by everything I love about the state!”
The nail polish formula itself is a gel-like lacquer that glides on the nail smoothly. The luxury nail brand finds inspiration for their color collections from runway collections, fashion, and seasonal trends.
Aside from their bright summer colors, Àuda.B has an array of everyday colors, including pastel colors like “Pucker Up Baby” (a pastel pink) and “Blooming Lilac” (a light lavender).
“Rich Boss Lady” and “Royalty” from the Runway Collection
Their Runway Collection features a rich array of colors including “Royalty” (a metallic purple with a touch of shimmer) and “Rich Boss Lady” (a deep forest green). It also includes “High Fashion” (a metallic turquoise), “Front Row” (a classic purple) and “Bad Girls Shut It Down” (a burgundy pink).
To see all the colors from the collections or to purchase, visit audabbeauty.com or nordstrom.com. Each nail polish costs $18.
[Images coiurtesy of Àuda.B]
Sofia Santana is a recent graduate from Loyola Marymount University where she earned a Bachelor’s degree in Journalism. While at LMU, she wrote political, fashion, beauty, and lifestyle articles for various digital publications, including Her Campus LMU. During her senior year, she worked as editorial intern at The Argonaut, where she wrote local news and culture articles, including one cover story, about the Westside communities of LA. She enjoys traveling and all things beauty and fashion! She is currently based in Los Angeles. Follow her on Instagram: @sofizzzlee