Shiseido Makeup’s New Foundation Collection Automatically Self-Refreshes for a Just-Applied Look
Shiseido’s new Synchro Skin Self-Refreshing Collection (which includes 30 foundation shades, 16 concealer shades and two powder finishes), is made from a skin-adapting formula that automatically adjusts to give you a “just applied” look. The secret to the formula is ActiveForce Technology, which allows the products to resist humidity, respond to heat, rebound from facial movement, absorb oil, and diffuse. The makeup also includes SPF to help block UV rays.
The collection’s colors are categorized into five levels based on depth and intensity. James Boehmer, Global Artistic Director, shares, “You’re the same color of foundation regardless if you’re wearing the liquid or the cushion compact.” When it comes to concealer, he adds, “The concealers also fall into each of the five levels but allow for more customization. For example, you can use your exact match to camouflage blemishes, a lighter color to brighten, and a darker hue to contour or add warmth.” Here, we share a closer look at the collection:
Number of Shades: 30
The Formula: Lightweight, long-lasting liquid with SPF 30 that delivers breathable, buildable coverage that lasts 24 hours.
Before and Afters:
Number of Shades: 8
The Formula: Weightless and long-lasting, this portable cushion provides buildable coverage that’s easy to apply on-the-go. The formula stays put for 16 hours and defends against premature aging by forming a protective veil that prevents air pollution from adhering to skin.
Number of Finishes: 2
The Formula: This lightweight, fine translucent powder is available in two finishes for a shine-free or luminous effect. The product controls excess oil and shine for 8 hours and minimizes the appearance of pores.
Number of Shades: 16
The Formula: This concealer camouflages dark circles, blemishes, and other imperfections without adding weight. The smudge-proof, humidity-resistant formula delivers 24-hours of wear without settling into fine lines.
Number of Shades: 16
The Formula: This cushiony concealer features Triple Gel Technology, which offers the ideal balance of hydration, correction, and light-to-medium coverage that stays put for 24 hours. It’s infused with Smart Correcting Powder to diffuse light and Super Bio-Hyaluronic Acid for 8 hours of moisture.
Number of Shades: 1
The Formula: This colorless, micro-fine encapsulated powder provides a soft-focus effect that never leaves behind a chalky, white cast. The flexible formula disappears into skin, while reducing shine and minimizing the appearance of pores.
For more information on the collection, visit Shiseido.com.
[Images courtesy of Shiseido]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy