SEPHORiA Kicks Off Epic Immersive Beauty Event


Sephora launches its immersive SEPHORiA House of Beauty event in Downtown Los Angeles on October 20.

If you love makeup, than you’ve probably felt like a kid in a candy store when visiting Sephora. The brand is bringing beauty fantasies to life on October 20-21, 2018, with the launch of SEPHORiA, a first-of-its-kind, highly-immersive two-day beauty event fusing high-touch physical and digital experiences unlike anything seen before.

SEPHORiA celebrates Sephora’s 20 years of success in the United States and offers limitless opportunities to learn, get inspired and play. This year’s theme, House of Beauty, invites guests to literally unlock a new beauty experience behind every door. The interactive rooms will immerse beauty lovers—including thousands of new and existing clients, Sephora beauty advisors, media and influencers—in highly experiential and customized activities featuring more than 50 of Sephora’s most loved prestige beauty brands.

Guests can create and share their own beauty adventure by exploring new inspirational looks, testing and trying hundreds of products, and learning to master new makeup techniques. 

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This is all of us, right? #SEPHORiA

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Here’s a peek at some of the event’s exciting activations:

The Glitter Party – Get dusted in glitter, then grab a sparkling cocktail or mocktail and hit the dance floor! Brands featured include PAT McGRATH LABS, IGK, stila, Artist Couture, Milk Makeup, PINROSE, MAKE UP FOR EVER, and more.

The Foundation Closet – Browse hundreds of foundations and find the perfect formula, coverage level, shade and finish with a hands-on matching experience.

SEPHORiA Living Room

SEPHORiA Living Room

The Living Room – Meet and mingle with influencers and special guests, and enjoy a few minutes of relaxation.

The Suds Room – Sample a new cleanser, learn about the latest exfoliator, find your fave moisturizer—it’s all about skincare. Brands featured include belif, OleHenriksen, and Biossance.

The Café – Fuel up and recharge your phone (with this many photo ops, there’s no time for a low battery!)



The Garden – Spend time in our lush garden and capture the perfect photo op as you enter the House of Beauty. Brands featured include La Mer, IT Cosmetics, Gucci, GLAMGLOW and Viktor&Rolf.

The Kitchen – Play with and sample products inspired by kitchen ingredients alongside your favorite influencers. Brands featured include Briogeo, BECCA, Youth To The People, HUDA Beauty and Glow Recipe.

The Fragrance Bar – Sip on flights of cocktails or mocktails inspired by beloved fragrances from TOM FORD, Jo Malone London, Viktor&Rolf, and Kilian.

SEPHORiA takes place at The Majestic Downtown in Los Angeles on October 20-21, 2018. Ticket sales feature three tiered options, with special ticket offerings available to Sephora’s Beauty Insider Rouge and VIB loyalty members in advance. To learn more about SEPHORiA, please visit or follow @Sephora and #Sephoria on social media.

[Images courtesy of Sephora]