Salon Spotlight: Bijou Beauty
Located in trendy West Hollywood, California, Bijou Beauty is a recently-opened facial aesthetics salon that offers guests a variety of beauty services, including lash extensions, facials and microblading. With a stylish and chic interior, along with a team of professional beauty experts, it’s one of the hottest new beauty spots to check out in Los Angeles.
We chatted with Founder Lauren Goldsmith, a celebrity microblading artist and licensed esthetician, who answered some questions about the special services her salon offers and why guests love to come back:
When did you open?
Bijou Beauty opened in 2017 as a small studio in the Hancock Park area of Southern California. As we outgrew that space, we expanded to our new larger location on Santa Monica Blvd in West Hollywood this past November.
What does “Bijou Beauty” mean?
I’ve always loved European culture. The word Bijou is actually French for “small and elegant” when used in reference to a business or home. It also refers to a small, dainty piece of jewelry or trinket created with delicate workmanship, which is fitting as all of our services are delicate, detailed and artistic.
How did you come to open Bijou Beauty?
I started my beauty career working the Lancôme counter at Macy’s while going to cosmetology school in Michigan. I had a passion specifically for skin care, yet loved all things beauty. I also loved interior design and putting things together aesthetically that make people feel comfortable. As I grew my business, I realized I was giving clients an experience, not just a service and I loved it!
After starting at a spa as an esthetician and building my client base, I eventually rented my own studio. I quickly outgrew that space and decided to open my own salon and day spa, which I ran and eventually sold after 11 years. Being able to include other professionals in this industry was another gratifying, empowering layer to experience. However, enjoying the warm sunshine and palm trees were what I truly desired to make my everyday reality. Although terrifying, I left all that was comforting and normal to come to Los Angeles.
I wanted to absorb spa life as an employee, not as an owner. I wanted to experience new opportunities and learn from professionals in the industry. I was fortunate enough to have celebrity clients as well as influencer/bloggers, editors, producers, directors, and so many amazing and interesting people. This leads me to a new chapter of my life that I’m very excited about: the opening of my new facial esthetics salon, Bijou Beauty.
What services do you offer?
Bijou Beauty is a posh and relaxing facial aesthetics salon that specializes in beauty services for the face that have a botanical and natural focus. We offer lash extensions, lash lifts, microblading, skin care and waxing. I've been blessed to find such talented lash artists, microblading artists and estheticians who are experienced and passionate about what they offer. We're all experts in our trade, yet we still learn from each other and evolve with new techniques, technology and trends.
Do you have other locations?
This is currently our only location, but we're open to the possibly of more locations in the future!
What makes Bijou Beauty unique?
Instead of only offering one service to clients and being more streamlined, we offer several services that all work well together. We don't want clients to feel rushed; instead we provide them with an experience as well as exceptional service. We also offer professional skin care products that we custom blend to clients’ specific needs, as well as lash serums, lash-friendly makeup, accessories, candles, and more.
What do guests love about coming to Bijou Beauty?
At Bijou Beauty, we strive to provide an extraordinary customer service experience, surpassing expectations and providing luxurious treatments for every client. All services are in private treatment rooms with a relaxing ambiance and pampering extras. We want clients to feel like they can stay awhile and enjoy a latte, matcha, tea or mineral water before or after their appointment.
7974 Santa Monica Blvd
West Hollywood, CA 90046
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk