OPI Hosts First-Ever Pop-Up Shop in New York City
For the first time ever, OPI opened a pop-up shop in New York City on September 12 and 13, giving fans the chance to immerse themselves in all things related to the brand, with interactive experiences, collection showcases, and of course, shopping!
Media, influencers and brand fans enjoyed a sneak peek at the newest collections, which included the Fall Peru Collection, Metamorphosis, Infinite Shine Fan Favorites, GelColor Icons and Powder Perfection. Guests had access to photo rooms where they could choose their favorite iconic color backdrop, larger-than-life bottles of OPI polish to pose with, as well as a collection of large-scale butterfly murals and a beauty bar for complete transformations.
On Wednesday evening, OPI hosted special needs teachers from the surrounding area for the CIA (Color Is the Answer) Initiative, treating them to manicures, makeup, hair, gift bags and a champagne reception.
“Color is everything,” says OPI Co-founder Suzi Weiss-Fischmann. “It can change our mood, it can enhance an experience, evoke a feeling—and we can’t wait to bring that to life with this colorful fun house. From seeing our newest colors and collections up close to taking in the sets and art, this was a must-visit and must-‘gram OPI shop, unlike anything we’ve done before.”
[Images courtesy of Brian Boulos]