New Video Series from OPI Challenges Men to #MANiUP


You may remember a story from last fall where a dad defended his young son who was being ridiculed for wearing nail polish. Inspired by that story, OPI has collaborated with the Creators Network to start a conversational video series discussing the stereotypes that have kept men of all ages, genders, and sexual orientations from experiencing the impact of color on self-empowerment and self-expression. The #MANiUP videos feature guys wearing nail polish as they explore the topics of men sporting polish, what it means to be masculine, the stigma of men wearing nail colors, and more.

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“I’ve always said that color has the power to change your look—and your outlook,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “While traditionally nail lacquer has been associated with female definitions of beauty, there’s no reason why nail color can’t be enjoyed by males as well. No longer are men’s skin care, hair care or other grooming products considered taboo—nails should be no different! These conversational videos are an important first step in normalizing and championing men and boys wearing nail color if they want, because we believe color is the answer—for everybody. Color can signify who we are and what we want to say to others. Color can impact how we feel, our moods and our motivations. Color is not just a female language, but a universal one!”

Check out two of the videos:

[Images and videos courtesy of OPI]


Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy