New Launch: Äz Haircare Line Embodies Rich History and Heritage of Hair
Äz Haircare, which launched in June 2019, was created for the discerning hairdresser that aims to inspire creativity while fueling their passion for their profession with a nod to the rich history it has evolved from over the years. The line was founded by Rodger Azadganian, who has more than 35 years of experience as a hairdresser, platform artist, and salon owner. The stunning packaging features rich jewel tones and was influenced by designer Tom Ford’s sexy collections, aiming to fill the void between the mid-level and high-end brands currently available to professionals in salons.
Two years were spent creating ÄZ Haircare’s pure and authentic formulations, which feature high-quality ingredients and are sulfate-free, color-safe, and Keratin-safe. The products, carefully crafted to be tools for the hairdresser who is focused on doing the best work possible, are simple to understand with a comprehensive range of 13 offerings and are designed to be used alone or in combination. Each ÄZ Haircare product features a universal scent that is desirable yet familiar.
The products include:
· Indulge Shampoo ($37)
· Indulge Conditioner ($39)
· Enhance Color Shampoo ($37)
· Enhance Color Conditioner ($39)
· Remedy Restorative Masque ($43)
· Elixir Nourishing Oil ($43)
· Obey Hairspray ($39)
· Amplify Texture Spray ($38)
· Sooth Serum ($42)
· Captivate Structure Géle ($39)
· Elevate Luxe Mousse ($37)
· Intense Volume Mist ($37)
· Compose Matte Texturizer ($36)
Also joining the ÄZ Haircare team as creative director is Jeremy Davies-Barbala, former senior creative director for Vidal Sassoon, who will be responsible for annual collections as well as creating the education platform for the brand.
“The goal was to create a haircare line that embodied the rich history and heritage of the romance and theater of hair,” says Azadganian. “ÄZ Haircare is made for smart and savvy individuals by inspired and innovative hair professionals. I know we have accomplished our goal.”
For more information and to purchase, visit azhaircare.com and follow them on Instagram: @azhaircare
[Images courtesy of Äz Haircare]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk