La Roche-Posay Releases My Skin Track UV Wearable Technology
Protect skin from over-exposure with My Skin Track UV, a battery-free, wearable electronic that measures UV exposure. Created by L’Oreal’s leading skincare brand La Roche-Posay, the precise sensor measures individual UV levels, and the companion app also tracks exposure to pollution, pollen and humidity.
My Skin Track UV measures UVA and UVB rays, and provides instant status updates while storing up to three months of data. The sensor is activated by the sun and powered by the user’s smartphone using near-field communication. It relays stored data to its accompanying app through an easy single-touch function where users simply tap the sensor against their smartphone in order to update the app.
“Our research has long indicated the need for better consumer understanding of personal UV exposure,” says Guive Balooch, Global Vice President and Head of L’Oreal’s Technology Incubator. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”
Designed in collaboration with designer Yves Behar, the discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that conveniently attaches to clothing and accessories.
[Images courtesy of La-Roche Posay]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk