La Roche-Posay Releases My Skin Track UV Wearable Technology

My Skin Track UV is a wearable sensor and companion to measure exposure to UV rays, pollution, pollen and humidity.

My Skin Track UV is a wearable sensor and companion to measure exposure to UV rays, pollution, pollen and humidity.

Protect skin from over-exposure with My Skin Track UV, a battery-free, wearable electronic that measures UV exposure. Created by L’Oreal’s leading skincare brand La Roche-Posay, the precise sensor measures individual UV levels, and the companion app also tracks exposure to pollution, pollen and humidity.

My Skin Track UV measures UVA and UVB rays, and provides instant status updates while storing up to three months of data. The sensor is activated by the sun and powered by the user’s smartphone using near-field communication. It relays stored data to its accompanying app through an easy single-touch function where users simply tap the sensor against their smartphone in order to update the app.

“Our research has long indicated the need for better consumer understanding of personal UV exposure,” says Guive Balooch, Global Vice President and Head of L’Oreal’s Technology Incubator. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”

My Skin Track UV easily clips to clothing or accessories and is waterproof.

My Skin Track UV easily clips to clothing or accessories and is waterproof.

Designed in collaboration with designer Yves Behar, the discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that conveniently attaches to clothing and accessories.

My Skin Track UV retails for $59.95. It is available exclusively on apple.com and select Apple stores. For more information, visit the brand’s website and follow them on Instagram: @larocheposayusa

[Images courtesy of La-Roche Posay]