Giuliana Rancic Launches Fountain of Truth Skincare Line
TV personality and E! News host Giuliana Rancic beat breast cancer at 36, and ever since then she was determined to discover skincare products that offered anti-aging benefits and were safe to use. Over the course of her journey, she became inspired to create her own line of gentle yet effective products for people of all ages.
Her brand-new skincare line, Fountain of Truth, launched on October 8 and utilizes advanced skincare technology with botanicals sourced from around the world. We sat down with Rancic to chat more about her eco-luxe beauty line, how she got started, and more:
What inspired the creation of this line?
After being diagnosed with breast cancer at the age of 36, I was determined to find skincare products that were safe to use. Frustrated with the inability to find what I considered to be a non-toxic skincare line that also treated the appearance of fine lines, discoloration and other skin issues, I committed myself to creating my own clean products and sharing them with people of all ages.
Why is it called Fountain of Truth?
When thinking of what to call my eco-luxe beauty line, I wanted the name to describe what is…truthful. I believe clean beauty helps create a radiant, more youthful-looking complexion without having to sacrifice on performance. The name actually came to me quickly and very naturally, and my friends and family loved it right away.
What are the key ingredients?
Six products are launching in the fall with more news to come about additional launches in 2019 and beyond! Our hero technology is the Bio-Ferment Complex of clean, safe, gentle and highly effective, fermented skin-loving botanical and Earth-derived ingredients of zinc, iron, copper, magnesium and Wakame seaweed, which helps to achieve softer, smoother and more luminous skin with visibly more volume.
Is there a hero product? What’s your favorite?
The Fountain of Truth hero product, The Truth Insta-Face Lift Elixir, is a lightweight, botanically-charged treatment that can help your skin fight the visible signs of aging without a visit to the med spa. Developed to reduce the appearance of fine lines and wrinkles, this product contains powerful Spilanthes Acmella Flower Extract, which helps to create smoother and tighter-looking skin, as well as Black Cumin Seed Oil, with essential fatty acids, vitamins and amino acids.
With continued use, your skin’s appearance will improve and take on more bounce and radiance. As for my favorite product, that’s a tough one because I use them all every day and love them all. That said, I will single out the Honey Glow Mask since it makes me smile every time I use it, and it makes me feel like I’m pampering myself, which is always nice.
Where can it be purchased?
The Fountain of Truth collection is available online at www.fountainoftruthbeauty.com starting October 8!
Is it for all skin types?
The line is for all skin types. I wanted to make sure that I created an inclusive line that provided clean, effective and gentle skincare solutions for people of all ages and ethnicities.
Any future plans for the line?
Yes, we are working on exciting new product launches in 2019 and beyond. Stay tuned!
For more information and to purchase, visit the brand’s official site.
[Images courtesy of Giuliana Rancic]