Gillette Venus Partners with YouTube Personality Remi Cruz for Limited-Edition Razor
Gillette Venus has partnered with YouTube personality Remi Cruz for the brand’s first-ever limited edition razor. The Venus x Remi razor, which launched in December, features a cute tropical print and sleek handle design that perfectly reflects Cruz’s energizing positivity and bright personal style.
“When I first started the design process for my Venus x Remi limited-edition razor, I wanted to make sure that the bright colors and tropical flowers everyone is used to seeing in my videos really came through in the design,” says Cruz. “There’s nothing better than silky smooth, freshly shaved legs to make you feel confident, and the Venus x Remi razor is perfect for that extra boost.”
The limited-edition razor is available exclusively on Venus Direct, a new subscription service that offers more than 10 different blades and handles to choose from so that users can customize their shaving regimen. Pair your favorite handle with your favorite blades, and add the extras you want in just three easy steps. Sign up for convenient, automatic delivery with free shipping and plans starting as low as $10 per order.
“We want to help every woman feel confident to express herself in her own unique way,” adds Falguni Desai, leader of the Venus Direct program. “For many, that includes how her skin looks and feels, and Venus Direct has a complete range of products to meet her unique needs. She can mix and match to personalize the shaving experience that’s right for her, and have it delivered straight to her door with free shipping whenever she wants it. And now with our limited-edition Venus x Remi design, she can add some unexpected fun to her beauty routine.”
[Images courtesy of Gillette Venus]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk