Get Multidimensional Unicorn Hair with Goldwell Pure Pigments


If you’ve been thinking about coloring your hair, there’s never been a better time to take the plunge. Goldwell recently launched @Pure Pigments Elumenated hair color, a new in-salon color treatment that is unlike anything else on the market. Using breakthrough technology created in collaboration with Fujifilm, the HD3 dye technology creates brilliant, multidimensional color that is customizable.


I recently got to chat with the Goldwell team and see the color in action, and let me tell you, I’ve never seen anything quite like it before. Not only were the colors created on the models unique and prism-like, but the shine could be seen from every angle. If unicorn hair is your dream, it can be achieved using @Pure Pigments. As a non-stylist, some of the science was lost on me, but my main take away is that @Pure Pigments creates shiny, intense hair color that is fade-resistant.

@Pure Pigments is for professional use only and can be found at a Goldwell Salon near you. Goldwell salons are now offering three new services using @Pure Pigments:

  • Color Morphing creates iridescent, holographic effects in the hair

  • Color Boosting results in vivid brilliance and color saturation

  • Color Washing creates spectacular pastel washes from subtle to intense colors

Whatever color look you’re going for, it can be achieved with Goldwell @Pure Pigments. Don’t forget to tag us on Instagram @TheSpaInsider and share your hair color adventures with us for the chance of being reposted!


If you’re not quite ready to take the plunge into permanent mermaid hair, KMS has the answer: StyleColor. Inspired by urban artistry, this spray on hair color is a unique polymer complex with a blend of pigments. The formula is both waterproof and pillow friendly. This is not your average spray on hair color. Have dark hair? Not a problem. It works on all hair colors, even dark hair. Once applied, it’s safe to use with heat tools. Spray it on and use a curling iron. Wait, what? Yes! You can heat style your hair once applied. My personal favorites are the Vintage Blush and Smokey Lilac, but it comes in a variety of 9 shades from Iced Concrete to Frosted Brown so there’s something for everyone.

If you have questions about colored hair, temporary or otherwise, look no further. Goldwell and KMS have the answers.

To find the nearest Goldwell Salon near you, visit

More information about KMS StyleColor can be found at


Tara Palty is an LA-based lawyer, self-proclaimed cat lady, writer and freelance makeup artist for MAC cosmetics.