Acabada ProActiveWear Launches Luxury, Limited-Edition CBD-Infused Activewear Collection
Acabada ProActiveWear, the world’s first and only CBD-infused activewear brand, has launched its first luxury, limited-edition collection. Designed by a team with more than 60 combined years in the apparel industry, the modern, fashion-forward pieces are conceptualized in New York and made in Portugal. Acabada infuses luxe fabrics with the highest quality, organic CBD to help fight soreness and promote healing to ensure that women look, feel, and perform at their best.
The brand’s first limited-edition line is inspired by the streets of New York City, and includes high-performance sports bras, tops, leggings, shorts, jackets, and bodysuits—all designed to be worn day into night. Ranging from black and white to gunmetal grey, with different colors and styles launching with each drop, the CBD-infused garments are constructed from sustainable, luxe fabrics in both high shine and matte finishes, with prices starting at $120 for sports bras and tanks, $160 for leggings, and $250 for jackets and jumpsuits.
Acabada CEO and Co-Founder Seth Baum realized the positive effects of CBD on pain and inflammation, so he assembled a team of experienced fashion designers, including Co-Founder Katrina Petrillo, to create a high-fashion yet innovative product. Each garment from Acabada ProActiveWear contains up to 25 grams of zero-THC, lab-certified, 99.9% pure CBD, which will allow the benefits to last through 40 high-intensity wear and wash cycles.
“Just like CBD is infused in our activewear, the letters CBD are in our name aCaBaDa,” explains Baum. “Acabada comes from the Portuguese word Acabar which means ‘finish,’ perfectly telling the story that our fabrics have been finished with CBD. When we discovered the scientific process of microencapsulation and how an active ingredient, such as CBD, can be embedded into textiles that withstand extended wearing and washing, Acabada ProActiveWear came to life. That lightbulb moment illuminated a roadmap to building a uniquely modern, category re-defining business that sits at the intersection of fashion, fitness, and wellness.”
As customers approach 40 wears and washes, they can choose to sustainably recycle their CBD-infused garments through Acabada’s upcycling program, where the recycled, synthetic fabrics will be repurposed where needed as commercial materials. With this program customers will also receive a 30% exclusive discount on their next Acabada ProActiveWear purchase.
Acabada strategically infuses CBD molecules into luxe, high-performance fabrics through a scientific process called microencapsulation, by wrapping microscopic droplets of zero-THC, hemp-derived CBD with a protective coating. Using a patented textile finishing treatment, the microcapsules bond to the fibers in the fabric. Strategically placed within the garments to align with muscle groups, the microcapsules gradually open over time as each layer meets with friction from your skin.
When the individual capsules break open, the CBD is released and trans-dermally absorbed, where it interacts with your body’s endocannabinoid system (ECS) to help regulate and reduce pain and inflammation caused by physical activities. While microencapsulation has been used to infuse apparel with ingredients such as aloe vera, antioxidants and fragrances, Acabada’s innovation has shifted this conventional process into the wellness category to provide all of the natural healing benefits associated with CBD.
“Our innovative brand stands alone in the world of traditional activewear to create something that has never existed and is primed to disrupt the market,” says Baum. “We believe that Acabada’s use of CBD-infused textiles has the potential to be the most impactful advance in the fitness apparel industry since DuPont introduced Spandex in 1959.”
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk