8 Innovative Beauty Brands from FounderMade’s Consumer Discovery Show


There are so many conventions, conferences, beauty shows and summits going on from the East to West Coast, but how can one keep up? Traveling and paying for admission to some of these events can drain your bank account unless it’s truly worth it.

FounderMade’s Consumer Discovery Show (CDS) is one event that’s worth the price. The Consumer Discovery Show in Los Angeles commenced at The Barker Hangar in Santa Monica, which housed over 200 exhibitors. Innovative brands in the wellness, food and beauty spaces showcased their current brand initiatives and launched latest updates.

FounderMade is a significant consumer business networking platform that connects building opportunities between best-in-class brands. CDS consists of panels, fireside chats and keynote speakers, all in one marketplace while creating networking opportunities for businesses to build distribution, sales, financing, and strategic partnerships. Some of the newest brands in beauty debuted tech-savvy, innovative and thought-provoking products for consumers to dabble with for years to come.

Here is a list of beauty brands and products that caught our attention at CDS Los Angeles:

Amereta Beauty


This all-natural beauty brand focuses on skin health and creates products that use organic ingredients with the purpose of bringing vibrancy to skin on a cellular level.

What’s innovative about it?

Literally there is a new skin care line that pops up daily. It’s always some sort of ingredient and blah blah blah about why it will block 100 UV rays, when really it will block your pores, and is affordable at a price of $125.00. Nope, this product discusses something simple and a true concept of life, that isn’t taken into consideration when choosing skin care systems: Hormones.

Amereta Beauty products believe that changing hormones is one of the biggest factors in changing skin conditions. They believe that skin should be supported as it adapts each day and be treated at every point of a hormonal cycle. Amereta believes that you should sync beauty rituals with hormonal phases, as change is to be embraced.

Cle Cosmetics


Cle Cosmetics is another all-natural brand that focuses on delivering purifying, moisturizing and soothing emulsions that bring life to your skin through a variety of cosmetic makeup products.

What’s innovative about it?

Cle Cosmetics is best because it is basic, yet most useful for the everyday on-the-go gal. Guided by the belief there is truth in imperfection and freedom in simplicity, CLĒ Cosmetics is a minimalist lifestyle brand designed to support the contemporary woman with self-care basics pursuing the fullest expression of her personal power and sensuality. This is a line that makes you feel beautiful in your simple state. Cle celebrates that. They do not over think it, they just believe in what women wore for decade upon decade in their natural state.

Glam Palm


Glam Palm is the world’s first motion activated flat iron to turn on and adjust temperature. This super technology-integrated brand just gets the fact that I have no time to push buttons, when I’m pushing the clock in the morning.

What’s innovative about it?

First off, this is the world’s thinnest flat iron and their ceramic plates are infused with rare and patented Healing Stone™ Technology that promotes overall health and minimizes the damage often associated with heat styling. Not only do their products prevent damage, but they also provide benefits for overall hair health. Many products on the market use what is called “Nano Silver Technology.” Research shows that these nanoparticles are potentially toxic. They may damage hair and even negatively affect skin on the neck and face that the iron is used around. 



Nutrafol is a new and unique ingestible product that helps to aid hair growth in both men and women. The best part is that they’ve created distinct formulas for that target what’s needed for hair growth and health.

What’s innovative about it?

Who needs hair growth surgery when you can take oral tablets that are non-toxic, pure plant ingredients and are clinically efficacious? The Nutrafol technologies isolate the most active part of plants and concentrate them for extra potency in standardized amounts. In particular, the ashwagandha in Nutrafol is known for its high content of stress-adaptogenic bioactives. It was clinically tested and proven to decrease levels of cortisol (a hair damaging stress hormone) by up to 30.5% in chronically stressed adults! How perfect is this for any busy entrepreneur?

type: A


type: A is a unique aluminum-free and sweat-activated deodorant cream that comes in both unscented, as well as a crisp citron scent that is subtle and is made with natural ingredients that protect your underarms. type: A strives to promote leading healthy lives and make safer choices wherever. Skin is the largest organ and absorbs whatever we put onto it, as well as our underarms in particular are a sensitive area full of nodes, glands, and arteries. It is important to use a non-toxic antiperspirant.

What’s innovative about it?

Have you ever been to CVS, Target or Ralphs looking for the safer deodorant? Sure, this sort of products is seen at Whole Foods or Erewon, but you really do not see a safe deodorant and many of the mass consumer stores. Leave it to FounderMade CDS LA to advocate for type: A to all the whose who in new wellness beauty products. Every ingredient in type: A deodorant serves a purpose, which is a formula that is free from traditional preservatives and still passes the industry-standard preservative efficacy test.

Rose & Abbott

Rose & Abbott is a skin care company based in Southern California. This brand applies cutting-edge technology and a designed method to deliver plant-based formulas made 100-percent for your skin type and needs. They have developed a customized formula created from a precise algorithm-based quiz and the ingredients are sourced from refreshing botanicals to connect you with the rejuvenating elements of the earth.

What’s innovative about it?

Based out of Santa Monica, Rose & Abbott’s professional team from all over the world believes that taking care of your skin is part of your self-love ritual. Their high-end technology allows customers to formulate around 10,000 different compositions to treat and nurture your skin. This vegan skin care product possesses ingredients that are vegan and remain free of parabens, silicones, petrochemical emulsifiers and synthetic fragrances.



CRUDE skincare takes a hands-off approach to skincare, giving nature’s healing systems the credit they deserve. Inspired by ancient cleansing techniques, their entire line of plant-based products is completely free of soap, detergent, synthetic chemicals and harsh exfoliants — formulated with simple, botanical ingredients to “leave no trace” on the skin and its delicate ecosystems.

What’s innovative about it?

I think we are seeing the trend here. Scary to think that some mass product and commercial brands for skincare regimens might be hurting us when we think they are protecting us. FounderMade’s CDS LA show is allowing the visitor, buyer and founder to see what is considered as the next step in all genres. CRUDE skincare is that brand. They are a leading brand that explains how environment impacts our body and skin. CRUDE’s plant-based products have helped thousands of customers around the world heal their acne, rosacea, eczema, and even bacterial vaginosis. It is for all skin types, ages and genders.

Volo Beauty


Volo Beauty focuses on one thing: perfecting the chemistry of drying hair. Their innovative and health-driven technology comes in the form of two products—a towel and a cordless blowdryer. The towel is unique because its fiber pattern is really gentle on hair; it's super absorbent so it cuts down on drying time by 50 percent.

What’s innovative about it?

Their blowdryer is the world's first fully cordless dryer and features a soft infrared heat core that blows warm air that is not harsh. This product hasn’t launched yet, but it will very soon. For now, head to their Kickstarter and learn about how you can get your hands on one of these hair-saving products. https://www.kickstarter.com/projects/volobeauty/the-volo-hero-the-most-gentle-hair-towel-ever

[Images courtesy of Innovative PR]